Laia Visual Identity: Designing the Image of Ethical AI

The Visual Identity of a Project that Looks to the Stars

When we talk about Laia, we talk about ethical artificial intelligence, transparency and a sustainable future. The visual identity of the project is not just aesthetic: it is a visualized declaration of principles.

The Concept: Intelligence of the Stars

Laia’s design is inspired by three fundamental concepts:

🌟 Stars as Metaphor

The stars represent:

Guidance and orientation: How the stars have guided humanity for millennia
Light in the darkness: Lighting the path of ethical AI
Aspiration: Reach for the stars in responsible innovation
Connection: Constellations connect points, like neural networks connect knowledge

🔵 The Blue Palette

Deep blue and its variants symbolize:

Trust and professionalism
Technology and innovation
Serenity and stability
The infinite cosmos of possibilities

🔗 The Neural Network

The nodes and connections represent:

Artificial intelligence and learning
Transparency in processes
Interconnection of ideas
Open collaboration

The Visual Identity System

1. Main Logo

The main logo combines:

Central 8-point star (guide and direction symbol)
Orbital ring suggesting continuous movement and processing
Neural network nodes
Clean, modern typography with wide spacing

Use: Official documentation, presentations, main website

2. Compact Icon

Simplified version for:

Website favicon
Mobile applications
System icons
Small spaces

GitHub Profile

Dark layout optimized for GitHub with:

Background compatible with dark theme
High contrast
Circular scheme

Twitter/X Profile

Vibrant version for social networks with:

More saturated colors
Design that stands out in feeds
Gradient background

LinkedIn Profile

Professional version with:

Corporate palette
More conservative background
Emphasis on seriousness

Panoramic banner (1200x400px) for:

Top of the README.md
Repository main page
Project documentation

Includes:

Logo and name of the project
Tagline: “Ethical Artificial Intelligence”
Animated constellations (web version)
Light and depth effects

5. Color Variants

Light version (for light backgrounds)

Dark version (for dark backgrounds)

Monochrome Version

Instagram Post Template

Square format (1080x1080px) for:

Instagram Posts
LinkedIn posts -Facebook shares

Twitter Card

2:1 format (1200x600px) for: -Twitter cards

Open Graph images
Previews on shared links

Use Guide

Spacing and Safety Area

The logo must maintain free space equivalent to the height of the letter “A” in LAIA around all sides.

1
2
3
4
5
6
7
8
9
┌─────────────────────────────────┐
│           CLEAR SPACE           │
│    ┌─────────────────┐          │
│    │                 │          │
│    │   LOGO LAIA     │          │
│    │                 │          │
│    └─────────────────┘          │
│           CLEAR SPACE           │
└─────────────────────────────────┘

Minimum Sizes

Full logo: No less than 120px wide
Icon only: No less than 32px
Favicon: 16x16px, 32x32px, 64x64px

Allowed Backgrounds

✅ Recommended:

Dark navy blue (#0f172a - #1e293b)
Pure white (#ffffff)
Very light gray (#f8fafc)
Subtle blue gradients

❌ Avoid:

Backgrounds with complex patterns
Colors that compete with the blue of the logo
Background images without dark overlay

Official Color Palette

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
13
14
15
/* Primary Colors */
--laia-blue-deep:    #0c4a6e  /* Deep blue */
--laia-blue-primary: #0369a1  /* Primary blue */
--laia-blue-light:   #60a5fa  /* Light blue */
--laia-blue-pale:    #bfdbfe  /* Pale blue */

/* Neutral Colors */
--laia-dark:         #0f172a  /* Dark background */
--laia-slate:        #1e293b  /* Slate gray */
--laia-gray:         #94a3b8  /* Medium gray */
--laia-light:        #f0f9ff  /* Almost white */

/* Accent Colors */
--laia-accent-cyan:  #06b6d4  /* Cyan */
--laia-accent-sky:   #38bdf8  /* Sky blue */

Design Philosophy

Meaningful Minimalism

Each element has a purpose:

Star: Guidance, aspiration, clarity
Orbital circles: Continuous processing, learning cycles
Nodes: Transparency, knowledge network
Negative space: Breath, clarity, accessibility

Scalability

The design works from 16px (favicon) to billboard sizes without losing readability or visual impact.

Versatility

Compatible with:

Dark and light themes
Black and white printing
Embroidery and screen printing
Web animations
Augmented reality (3D ready)

Accessibility

WCAG AAA minimum contrast
Readable for people with color blindness
Works without color (shapes only)
Alt text always available

Downloadable Resources

All SVG assets for this article are available in this same blog post. You can download them directly by right clicking on each image and selecting “Save image as…” or by accessing the post folder:

 1
 2
 3
 4
 5
 6
 7
 8
 9
10
11
12
content/posts/2025-12-18-laia-brand-identity/
├── laia-logo-main.svg
├── laia-logo-light.svg
├── laia-logo-dark.svg
├── laia-logo-mono.svg
├── laia-icon-compact.svg
├── laia-avatar-github.svg
├── laia-avatar-twitter.svg
├── laia-avatar-linkedin.svg
├── laia-banner-github.svg
├── laia-social-instagram.svg
└── laia-social-twitter-card.svg

Proposed Future Structure

To better organize the assets in the official Laia repository, it is recommended to create a structure like:

1
2
3
4
5
6
7
8
9
laia/                                 # Main repository
├── brand/                           # Visual identity folder
│   ├── logo/                       # Logo variants
│   ├── icons/                      # Icons in multiple sizes
│   ├── avatars/                    # Social media profiles
│   ├── banners/                    # Banners and headers
│   └── social/                     # Social media templates
└── docs/
  └── brand-guidelines.md         # Brand guidelines (this article)

Real World Applications

Website

The design adapts perfectly to:

Hero sections
Headers and footers
Loading screens
Error pages (404, 500)

Documentation

Covers of technical documents
Architecture diagrams
Corporate presentations
Educational material

Merchandising

T-shirts and sweatshirts
Cups and bottles
Stickers and stickers
Backpacks and bags

Events

Roll-ups and banners
Presentation slides
Credentials and lanyards
Scenography

The Deep Meaning

This visual identity is no coincidence. Each design decision reflects the values of the project:

Transparency

The elements are clearly defined, without visual tricks or unnecessary complexity. What you see is what it is.

Connection

The connected nodes represent the collaborative nature of the open source project and the interconnection of human and artificial knowledge.

Aspiration

The star points upward, symbolizing the ambition to reach new heights in ethical AI without losing its feet on the ground.

Universality

Design transcends languages and cultures. A star is a star anywhere in the world.

Future and Tradition

It combines futuristic elements (neural networks, technology) with timeless symbols (stars, which have guided humanity since ancient times).

Brand Evolution

This is version 1.0 of Laia’s visual identity. Like the project itself, it is designed to evolve:

Visual Roadmap

2025-2026: Current phase

Consolidation of the base identity
Creation of templates and resources
Community feedback

2027-2028: Evolution

Possible more complex animations
3D versions of the logo
Augmented reality for events

2029+: Maturity

Complete design system
Sub-brands for different products
Regional cultural adaptations

Credits and License

Design

Visual identity created specifically for the Laia project, reflecting its mission of ethical, transparent and sustainable artificial intelligence.

Typography

Main family: Segoe UI / Arial (universally available)
Alternatives: Inter, Open Sans for digital interfaces
Spacing: Wide (letter-spacing: 3-12px) to reflect clarity

License

Brand assets are available under Creative Commons Attribution 4.0 (CC BY 4.0) for:

Project promotion
Educational content
Conference material
Articles and publications

Commercial use: Requires prior approval from the Laia team.

Community and Feedback

Do you have ideas to improve visual identity? Have you created creative adaptations?

Share on:

GitHub Discussions: Ideas and proposals
Twitter: #LaiaProject #EthicalAI
LinkedIn: Mention @franciscojavierjimenezgomez

Conclusion: Design with Purpose

Laia’s visual identity is not just a pretty logo. It is:

✨ A statement of values
🌟 An invitation to collaborate
🔵 A symbol of trust
🌍 A promise of a better future

Every time you see Laia’s star, remember: we are building artificial intelligence that looks to the stars while keeping its feet on the ground, guided by ethics, transparency and the common good.

Explore the full project:
🔗 github.com/javi-jimenez/laia
🌐 laia.brisecom.org

Use the resources:
📦 All assets are in /brand in the repository
📖 Brand Guidelines (PDF) coming soon

“Good design is as little design as possible. But it must tell a story.” — Adapted from Dieter Rams